Question: what unites Italy, Japan and new Stephen King’s film adaptation ‘It’?

You will float, too-

***

Answer: the release dates. None of them will see ‘IT‘ in September, like the rest of civilized world. Damn, even Cambodia will see it sooner.

it release dates

WTF?

Holy fuck. Normally I don’t rant about this kind of stuff, but given how much I loved ‘Stranger Things’ and how much you all guys praise ”It”, it just seems so unfair. I love horror movies if they are not just horror movies but a good story too. Unfortunately, this kind of release schedule is not an exception here in Italy, but almost a norm. ”Valerian” and ”Beguiled” were released just 5 days ago.

…cowards. I guess there is nothing sacred for them in this world. Just $.

You will float too

6 thoughts on “Question: what unites Italy, Japan and new Stephen King’s film adaptation ‘It’?

    • I should, yes. As for now, I can tell you that the main reason for moving are summer releases – in summer the cinemas here are not so frequented as in winter. So they move the release and thus gain two advantages – a) seeing how the movie performed abroad and plan accordingly b) getting more visitors.

      I don’t have the numbers right now, but my feeling is that cinemas here in general are not as popular as in other countries. It happened rarely that I went to see a movie and there were just few tickets left. In best case it was half-empty. Jurassic World was something like 60% on an evening screening during the first days of its release.
      JW Italy box office $16,723,119
      JW France $41,284,758
      JW Germany $48,499,739
      JW Spain $24,901,213
      JW Netherlands $11,120,472 (with 17 mln population!)
      JWV Sweden+Norway is roughly the same as Italy, and the population in Sweden and Norway together is roughly 4 times smaller than in Italyl

      The numbers speak by themselves as France, Germany and Italy have pretty similar income levels and population…

      The schedules are different too – the cinemas open their doors in best case at 15.00 or 16.00 in the afternoon (generally, there are some exceptions in big cities, in medium-sized/small towns things are worse). I can tell you that in Riga, my hometown, which is 3 times smaller than Milan, the movies are normally shown in a central muptiplex from 11-12 in the morning.

      Like

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